Playbooks

Playbooks for every step of the motion.

A working library of 14 playbooks, organized under the six pillars of the standard. Each one is a repeatable procedure your team can run, review, and improve.

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01 / The anatomy

A playbook is a procedure, not a PDF.

Trigger 01 The signal or moment that starts the play.

Procedure 02 The steps, owners, and tools, written down.

QA 03 What a manager inspects before it ships.

Metric 04 The number that says the play worked.

02 / The library

Organized under the six pillars.

Market 1

ICP and account tiering

Signal 2

Buyer signal mapping AI-assisted account research

Message 3

Outbound messaging Call openers Objection handling

Motion 3

Inbound qualification Meeting handoff AI workflow QA

Mastery 2

SDR onboarding Manager coaching

Measurement 3

Pipeline inspection Meeting quality scoring Sales technology evaluation

The playbooks are open research: free to read, run, and adapt. The one ask is that you cite the source. Get the weekly research report to see which plays teams are running now.

Programmable Revenue Weekly

Run the right plays first.

The playbook library is free to read and cite. Get the weekly research behind it, plus the invite to the weekly GTM founder call, in one email.

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One email. Two weekly sends: the Tenbound research report with the invite to the GTM founder call, and the graph8 changelog with the invite to the weekly demo. Written by the Institute and the builders. Unsubscribe any time.