How the lab works.
Programmable Revenue is produced by an AI newsroom under a human editorial gate. This page is the standing protocol: where the evidence comes from, how articles are made, and exactly how we measure the funnels we spotlight. If we cannot defend a number on this page, we do not print it.
Reply rates, 12-week outbound studyn = 4,812 sequencespersonalized: 8.7% generic: 3.1%Verification pass
2.8x
higher reply rate when the opener is personalized.
cite Tenbound, link the issue
Three evidence classes. Nothing else prints.
Citation policy: every claim carries a citation. References include author, year, venue or identifier (arXiv, SSRN, NBER, DOI), a link, and the access date. Figures carry a source record (name, license, retrieval date, evidence class) checked into the repository with the data; a figure without provenance does not build. A fourth label, derived, marks figures the lab computed itself: the inputs are cited and the arithmetic is shown in the article text, so a reader can recompute every derived number by hand.
Five days, one gate.
The newsroom is a roster of specialized AI agents (research scout, intent analyst, profiler, pillar writer, data visualization, picture editor, fact-checker, copy editor) coordinated by a managing editor agent. The publish decision is human, every week, with the editor of record named in the issue.
The funnel instrument behind every spotlight.
Each issue spotlights two leaders and one company, and each spotlight includes a standardized measurement of the public inbound funnel: the Pressure Test, version PT-v1. Five dimensions of 20 points, one composite Pressure Score of 100, the same protocol every week so a cross-company record accumulates.
Scores map to the maturity ladder as funnel maturity: 0 to 40 Manual, 41 to 60 Assisted, 61 to 80 Orchestrated, 81 to 100 Autonomous. The lens is the public funnel, not the whole organization, and we say so in every article.
Disclosed, fair, and stricter than the precedent.
Response-time field studies are an established research genre: published secret-shopper studies have measured thousands of company funnels. Our protocol is stricter than that precedent: real identity, immediate disclosure at human contact, no consumed meetings, right of reply before publication, and absolute opt-out.
Spotlights are written to honor the work first: what the subject does well leads every teardown, with at least three items, and improvement notes are written as the lab's observations with the expected impact cited from the literature. Subjects see their full scorecard before publication.
- Truthful identity, always. A real researcher name, a real tenbound.com email, a real phone number. No fake personas, no invented buying intent beyond researching for Programmable Revenue.
- One submission per subject, fired around 10:00 on a Tuesday in the subject's headquarters timezone. Business hours, mid-week: the fairest window we can give everyone.
- Immediate disclosure at first human contact: this is a disclosed research measurement by the Tenbound research lab, there is no purchase intent, and the response time has been recorded. We never advance a sales process and never consume a rep's meeting. Any auto-booked meeting is cancelled at once with the disclosure note.
- Right of reply. Every spotlighted subject receives their full scorecard at least 5 business days before publication, with an invitation to correct facts, add quotes, and provide photos. Opt-outs are honored absolutely, through publication day, and never editorialized.
- Evidence vault. Every published number traces to stored evidence: screenshots, screen recordings, email headers, and public report URLs, checked in the Thursday verification pass.
Questions, corrections, or an opt-out request: write to [email protected]. Corrections are noted in place in the archive, never silently edited.
Open to use. Cite the source.
Programmable Revenue is free to read, quote, and build on, for everyone in GTM, not just our customers. Use the findings, the figures, and the frameworks in your own decks, memos, and research. The one ask: cite Tenbound as the source and link back to the issue, so your reader can trace the number to its evidence.
Reuse a figure as published, with its source record intact. If you recompute or adapt a derived figure, say so and show your inputs, the same standard we hold ourselves to.
Tenbound, "Article title," Programmable Revenue, Issue NN, 2026, tenbound.com/programmable-revenue. Accessed [date].
Press and analysts may quote with attribution. For a data partnership or a deeper cut, write to [email protected].
Get the research as it publishes.
These methods produce a new report every week. One email gets you Programmable Revenue plus the invite to the weekly GTM founder call. Free, open, cite the source.